SEO Content Marketing Specialist job vacancy in Roi Revolution Inc – Jobs in North Carolina

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Job Details
Company Name : Roi Revolution Inc
Company Location : Raleigh, NC 27604
Job Position : SEO Content Marketing Specialist
Job Category : Jobs in North Carolina

Job Description :

Are you interested in the latest SEO tactics and applying your SEO experience creatively? We have an immediate need for an SEO Content Marketing Specialist to join our team. This role has a heavy focus on “E-A-T” (Expertise, Authoritativeness, and Trustworthiness), one of the most important developments in SEO in recent years. Google has explicitly stated that they want websites and content that align with these E-A-T principles, and we deliver this for our clients.

How will you make a difference?

This role extends beyond purely creating exceptional content, spilling into outreach campaigns, PR, on-site optimizations, competitor analysis, and more. You will develop and execute your client’s E-A-T strategy, by both becoming an expert and working with outside experts to create and promote informative, trustworthy content for your clients. This work will follow SEO best practices to achieve the best possible placement in organic search results while also gaining mentions, references, and links from authoritative websites.

What will you do?

E-A-T ASSESSMENT AND DEVELOPMENT

  • Develop customized strategies and campaigns to strengthen E-A-T signals. This may include outreach campaigns, guest posting, generating product reviews, working with subject matter experts within our client’s organization and industry, or any other viable strategies you or your team may develop.
  • Review on-site E-A-T signals through content analysis, author reputation research, and site quality assessment.
  • Review off-site reputation signals through backlink analysis, third party reviews, and unlinked mentions.
  • Work with the Technical Analyst and Content Specialist on your team to ensure their processes incorporate E-A-T and site quality development.
  • Stay apprised of updates to the Search Quality Rater Guidelines, algorithm updates, and publicly shared advice from Google representatives.

RESEARCH & CONTENT

  • Perform market and competitor research to identify trending and evergreen opportunities to create trustworthy informational content topics within client’s vertical.
  • Using the client’s tone of voice and style guidelines, build content that could take the form of blog posts, long-form informational content, infographics, how-to guides, and other formats to establish your client as a thought leader in their field.
  • Create datasets and utilize existing datasets to create compelling topical content that tells a unique story and builds the client’s brand.
  • Conceptualize and create content briefs for our clients’ internal marketing teams so they can create copy based on SEO data and best practices.
  • Continuously measure and strategize ways to improve content performance, using a variety of tools like SEMRush, Google Analytics, and Google Search Console.

GENERAL

  • Manage multiple projects and topics across verticals simultaneously, seamlessly moving from niche to niche as needed, while adhering to deadlines.
  • Build strong client relationships by proactively communicating your insight-led strategies, helping to plan and lead calls, and organizing client visits.
  • Create monthly SEO performance reports and communicate results, findings, and strategies to clients.
  • Occasionally assist with technical SEO and content optimizations as needed across your team.
  • Occasionally work with sales and SEO team members to deliver SEO presentations to prospective clients.

Minimum qualifications are listed below with pay ranging from $27.00-$31.75 per hour ; however, stronger skillsets and experience are welcome and rewarded at ROI! This is a full-time role, eligible for full benefits and overtime pay.

Requirements:

The health and safety of our employees and those in our community, is a top priority at ROI. Therefore, we require all new hires to be fully vaccinated against COVID-19. For additional details, please refer to the last section of this posting.*

  • Bachelor’s degree
  • 2+ years of SEO experience in a marketing or deadline-driven role.

Essential Qualifications:

  • A strong attention to detail and the ability to multitask.
  • Possesses both creative skills and analytical mindset.
  • Excellent verbal and written communication and presentation skills.
  • Passion for SEO and a proactive attitude toward enhancing SEO knowledge and self-development.
  • Embodies ROI’s core values and is willing to contribute to a collaborative team environment.


This description is intended to describe the general nature and level of work of the job, not an exhaustive list


About ROI Revolution

At ROI, our vision is to be the best in the world at growing large brands online. In fact, ROIers have been helping brands exceed their digital marketing goals through paid advertising, website optimization, social media and more since 2002. Learn more about how we support our clients and revolutionize the way they do business.


A Culture that Cares

ROI is more than just a digital marketing agency. We are a group of individuals committed to supporting and empowering each other and our local community. We value the thoughts and ideas that arise from a diverse workforce and work to foster a space of inclusion and belonging for every ROIer.

In recognition of our team members’ unique personal needs, we strive to take a holistic approach to our total compensation and benefits package:

  • Workplace flexibility supported by a hybrid work environment and core hours
  • 20 days of PTO with incremental increases as your ROI career progresses
  • 10 paid holidays
  • Comprehensive health benefits (ROI covers 100% of the cost for employee medical and dental)
  • Paid disability and life insurance
  • Monthly education bonus
  • Team lunches twice per quarter
  • Quarterly team builders
  • Fully stocked kitchen and catered weekly lunch
  • Collaborative office space with onsite gym and game room

For more details check out visit our Careers page or ask your Recruiter!


ROI Revolution is an equal opportunity employer and is committed to the fair and impartial treatment of all employees and applicants for employment without regard to gender, age, race, religion, color, national origin, physical or mental disability, military/veteran status, sexual orientation, gender identity and expression, genetic information, marital status, parental status, pregnancy, or any other status protected by law.

  • Our mandatory COVID-19 vaccination policy requires all new hires to be “fully vaccinated” by their applicable start date. “Fully vaccinated” currently means (a) 2 weeks after your second dose in a 2-dose series, such as the Pfizer or Moderna vaccines, or (b) 2 weeks after a single-dose vaccine, such as Johnson & Johnson’s Janssen vaccine.

Your vaccination status will need to be confirmed by providing proof of vaccination after the receipt of a conditional offer of employment

. If you need to seek an exemption due to medical contraindication, disability, or a sincerely held religious belief, you should contact the HR Manager to initiate that process
no later than two (2)

business days

after receiving a conditional offer of employment. All information regarding vaccination status will be maintained in confidence in accordance with applicable law. Our policies on vaccination requirements and related COVID-19 protocols are subject to change based on changes in the law and applicable regulations, state and federal guidance, and trends within our local communities.

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